Russ Sprunger — Business Coach & Profit Acceleration Expert | Better Business Knowledge
Business Coaching for Serious Owners

Your Business Strategy Should Maximize Profits,
Not Just Chase Revenue.

Together we'll generate more clients, close more sales, and increase overall profits for your business — without spending an extra dollar on marketing.

30+Years of business experience
12Profit drivers we optimize
$50K–$200K+Typical 12-month revenue lift
0Extra marketing dollars required
Meet Russ Sprunger

In just a few minutes, I can show you how to double your current profits.

If you're interested in adding $50,000, $100,000, $200,000 or more to your revenue over the next 12 months by working smarter — not harder — I am here to help.

With over 30 years of experience in sales, marketing, and finance, I help business owners apply the right strategies in the right order, allowing them to grow their business to its maximum capacity.

My revolutionary business assessment software, the Profit Acceleration Simulator™, quickly pinpoints the major profit impacts most owners are overlooking — and missing out on hundreds of thousands of dollars every year because of it.

Schedule a free 15-minute Quick Call so we can discover the best path forward for maximizing your business.

Let's Get Started
Russ Sprunger, founder of Better Business Knowledge and business coach in Sherwood, Oregon
30+Years in Sales, Marketing & Finance
12Proven Profit Drivers
100%Custom Roadmap Per Client
$0Extra Marketing Spend Required
Self-Guided Simulator

The Profit Strategy Your Competitors Don't Know About

Success is achieved through small, incremental changes in multiple areas of your business. I've defined 12 areas that generate immediate increases in revenue and profits — without spending a cent on marketing or advertising.

Watch this short training to learn the secret to exponential growth. It's a simple but powerful strategy you can implement in a single afternoon to gain an immediate advantage in your market.

  • Learn a growth model unknown by most in your industry.
  • Get the complete framework for doubling your profits.
  • Start implementing these powerful changes today.
Unlock This Free Training
How We Work Together

Five Ways to Unlock the Profits Already Inside Your Business

Whether you want a fast diagnostic, hands-on coaching, or a self-paced curriculum, there's a path that matches where your business is right now.

Profit Acceleration Assessment

Stop guessing and start growing. We'll assess your business with the Profit Acceleration Simulator™ and identify the biggest financial breakthroughs you're missing. You'll receive a customized roadmap and a detailed report.

Book my assessment

One-on-One Coaching

Affordable, focused coaching with a 30-year veteran. We'll analyze your business, uncover the development areas you've missed, and bring focus and direction to your long-term objectives.

Work with Russ directly

DIY Online Learning

Everything a business owner needs to improve profits. Spreadsheets, e-classes, internet marketing videos, sales letters, proven headlines, marketing strategies, articles, and more — on demand, 24/7.

Explore the academy

Group & Flash Coaching

Learn growth strategies alongside other ambitious owners who share your goals — and apply them together. Flash Coaching adds on-demand access to my expertise when you need it most.

Join a group

Free Book: Better Business Knowledge

Discover how to unlock more profit from your business. A step-by-step roadmap to greater profitability — find new revenue without new marketing dollars, convert more prospects, and increase your margins.

Download instantly

Free 15-Minute Quick Call

The fastest way to find out if we're a fit. We'll talk through your current business situation and the best strategies for generating more leads, sales, and profits — no obligation, no pressure.

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Russ Sprunger coaching a small business owner through the Profit Acceleration Assessment
Profit Acceleration Assessment

Stop guessing. Start growing with a clear, strategic plan.

Together we'll assess your business using the revolutionary Profit Acceleration Software™ and identify the most significant financial breakthroughs you're currently overlooking.

At the end of our session you'll walk away with:

  • A customized growth roadmap for your business.
  • A detailed report quantifying your profit opportunities.
  • A clear plan to dominate your industry niche.
Contact Me Today
What Owners Are Saying

Real results from real business owners

Coaching is one of the smartest investments any business owner will make. Here's what working together typically looks like.

"Russ walked us through the 12 profit drivers and showed us exactly where we were leaving money on the table. We hit a six-figure revenue lift inside the year — without changing our ad budget."
J. ThompsonOwner, Specialty Services Firm
"I'd never seen the math of compounding small wins laid out so clearly. Pricing, conversion, retention — every lever Russ touched paid off. Easily the highest-ROI coaching I've done."
M. RiveraFounder, B2B Professional Services
"Practical, no fluff, and Russ actually understands business at every level — sales, marketing, and finance. The Profit Acceleration Simulator alone was worth the engagement."
K. ChenCEO, Regional Contractor
New Book from Russell Sprunger

Unlock more profit from your business — free guide

A step-by-step roadmap to greater profitability. Download your copy instantly and start applying the strategies today.

  • Find new revenue without spending new marketing dollars.
  • Convert more prospects into customers.
  • Simple, proven methods to increase your margins.
Instant Download
Better Business Knowledge — the free book from Russ Sprunger on doubling business profits
Common Questions

Business coaching, profit acceleration, and how we work

Plain-English answers to the questions business owners ask before they pick up the phone.

What does a business coach actually do?

A business coach helps owners identify and execute the changes that grow revenue and profits the fastest. Russ Sprunger focuses on 12 profit drivers — pricing, conversions, retention, referrals, average order value, and more — and helps owners implement them in the correct order to multiply results without extra marketing spend.

How can I double my profits without spending more on marketing?

Profit acceleration works by making small, compounding improvements across 12 areas of your business. A 10% lift in leads, conversion rate, average sale, and purchase frequency can multiply profits by 46% or more — purely from optimizing what you already have. That's the strategy taught inside the Profit Acceleration Simulator™.

Who is business coaching with Russ Sprunger for?

It's for serious small-to-mid-size business owners who want to grow clients, sales, and profits — and who are willing to apply proven strategies in the right order. Russ works with service businesses, contractors, professional firms, retailers, and B2B companies across the U.S., with on-site clients in Oregon.

What is the Profit Acceleration Simulator™?

It's a proprietary assessment tool that pinpoints the most overlooked profit leaks in your business. In a single session it maps the dollar impact of fixing each of the 12 profit drivers, so you walk away with a customized roadmap showing exactly where the next $50K, $100K, or $200K of revenue is hiding.

How much does business coaching with Russ cost?

Russ offers four entry points: a free 15-minute strategy call, a complimentary Profit Acceleration Assessment, an affordable DIY Online Academy, and one-on-one or group coaching engagements. Pricing is matched to the size of your business and the program you choose — schedule a Quick Call and we'll find the right fit.

How long before I see results from business coaching?

Most owners see measurable improvement inside 30–90 days. The Profit Acceleration framework is designed for quick wins — pricing adjustments, conversion improvements, and retention plays often produce results within the first 2–4 weeks, while the compounding effect builds over the following 6–12 months.

Do you coach business owners outside Oregon?

Yes. Russ is based in Sherwood, Oregon but coaches clients across the United States via phone and video. On-site engagements are available in the Pacific Northwest. The DIY Online Academy is available 24/7 worldwide.

What's the difference between a business coach and a consultant?

A consultant tells you what to do; a coach builds the systems and accountability so you actually do it. Russ blends both — combining strategic recommendations from 30+ years in business with the structure and follow-through owners need to execute. You leave each session with a specific plan and clear next steps.

Ready To Get Started?

Unleash your business profits.

I guide serious business owners and organizations in focusing on the key activities and systems that support growth in clients, sales, and profits. Let's find your next $100,000 together.

Schedule a Consultation